Trump addresses rumors of 'The Apprentice' reboot hosted by Donald Jr.

Anthony Robledo, USA TODAYThu, April 30, 2026 at 9:33 PM UTC

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President Donald Trump's reality TV days are long done, but his eldest son's on-screen era could just be starting.

The president responded to rumors that his son, Donald Trump Jr., 48, could succeed Trump not in the White House but in a reboot of the hit series "The Apprentice."

Speculation that his son could host a new version of the series was brought up to the president at the Oval Office on April 30, who said, "I've been hearing that."

"He's a good guy. He'd be probably good. He's got a little charisma going, you'd need a little charisma for that," he told reporters.

President Donald Trump (C), flanked by his sons Eric Trump (R) and Donald Trump Jr. (L) cuts the ribbon on the first tee to officially open the Trump International Golf Links course in Balmedie, Aberdeenshire, north east Scotland on July 29, 2025.

He confirmed that the rumors were on his radar, adding, "Yeah, they told me about it. We'll see."

USA TODAY has reached out to the Trump Organization, where Donald Trump Jr. serves as executive vice president, for comment.

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The original business competition series, which aired from 2004 to 2017, followed 16 contestants vying for a job as they competed in business-related challenges to dodge Trump's catchphrase "You're fired." The show helped boost Trump to celebrity status long before he even considered running for office.

1 / 0See Kai Trump's golf career and appearances with Trump family

Kai Trump, President Donald Trump's oldest granddaughter, has carved out a lane for herself in the family. Whether it's golfing alongside some of the world's top professional golfers or at one of Donald Trump's courses, playing for her school or working alongside her political family, see her life in photos from childhood to now.

Several spinoffs of the original show followed suit, including "The Celebrity Apprentice," "The Ultimate Merger" and "The Apprentice: Martha Stewart."

Donald Trump Jr. appeared on the original series as an advisor alongside two of the president's other children, Ivanka Trump and Eric Trump.

All seven seasons of the show were added to Amazon Prime Video's catalog in March 2025.

Contributing: Francesca Chambers, USA TODAY

This article originally appeared on USA TODAY: Trump has 'been hearing' rumors of 'Apprentice' reboot hosted by son

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